The Gender Divide
The Gender Divide
The gender divide refers to the unequal treatment, opportunities, or expectations placed on people based on their gender. It is the gap that exists between men and women (and sometimes other gender identities) in areas such as education, employment, wages, decision-making, healthcare, politics, or even everyday roles at home.
For example:
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In many societies, men are expected to be breadwinners, while women are expected to focus on caregiving.
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Men often dominate leadership positions, while women face barriers like the glass ceiling.
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In technology and finance, men are encouraged to participate more, while women are sidelined or underrepresented.
In short, the gender divide is the imbalance in power, access, and recognition between genders, caused largely by cultural norms, stereotypes, and structural inequalities.
One of my favourite explanations about this topic is well presented visually by PayTM App, named 'The Divide'.
Please watch this very interesting anology about the Gender divide here: The Divide Ad by PayTM
This 4-Minute Paytm’s Ad “The Divide – A Social Experiment”, launched on International Women’s Day, visually reveals a striking gender gap in financial literacy.
Participants—men and women from varied backgrounds—were asked simple questions and told to step forward for “yes” and backward for “no.” Initially, both groups moved in sync. But as questions shifted to money matters (like understanding mutual funds, reading payslips, or filing tax returns), a clear divide emerged: men advanced, while many women lagged behind.
The campaign was more than impactful—it was quickly recognized for sparking a vital conversation on gender equity in finance.
It highlighted a pervasive issue: even educated women often lack confidence in financial domains, not due to inability but social conditioning.
This divide isn’t about intelligence but about social conditioning. In many households, men are encouraged to manage money, while women—even highly educated—are not given the same exposure or independence. The ad highlights this invisible barrier, showing that gender roles still shape financial knowledge and confidence.
My perspective
Final thought
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ReplyDeleteL.Maniteja
This ad showed the clear financial gap between men and women. Not because women can’t handle money, but because they aren’t encouraged or given the same exposure. A reminder that true equality means giving everyone the chance to be financially confident.
I felt this add showed the real financial gap between men and women.Many women aren’t encouraged to handle money the same way men are.
DeleteI Feel everyone should be given same opportunities in dealing money matters.
Maniteja
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I found this discussion on the gender divide insightful and unsettling. The PayTM “The Divide” ad was a striking reminder of how social conditioning, not lack of ability, shapes women’s confidence in areas like finance. I’ve seen it around me—men often lead money conversations, while many capable women hesitate to step forward. This isn’t just about financial literacy; it reflects deeper expectations about who earns, who leads, and who supports. Reading this made me reflect on my own role in challenging these norms. Change starts with awareness, but it needs consistent action in homes, schools, and workplaces.
ReplyDeleteI personally believe that the gender disparity in regards of financial matters is very clear and although our education stands to improve it gradually, intiative and personal motive to know more about financial matters is of equal (if not greater) importance.
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DeleteD.Vivek
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I read the blog “The Gender Divide”, and I liked it a lot. The writing is simple, but the message is very strong. It shows how men and women are treated differently, especially when it comes to money.
When I saw the about the PayTM ad, I really felt it. In the ad, men and women are asked questions. When the questions are about finance, many women go back, not because they are not smart, but because from childhood they are not given equal chance to handle money. I could connect to that. In many families also, this is true.
ReplyDeleteE.Bunny
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I was particularly struck by the
author's use of the Paytm ad campaign as a case study to illustrate how deeply social conditioning influences areas like financial literacy. I think the article does an excellent job of presenting this complex issue in a clear and empathetic way, framing the ad as a gentle but powerful "mirror" held up to society. I find this approach to be a far more effective call to action than a purely critical one.
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ReplyDeleteI personally feel This 4-Minute Paytm’s Ad “The Divide – A Social Experiment”, launched on International Women’s Day, visually reveals a striking gender gap in financial literacy.
Participants—men and women from varied backgrounds—were asked simple questions and told to step forward for “yes” and backward for “no.” Initially, both groups moved in sync. But as questions shifted to money matters (like understanding mutual funds, reading payslips, or filing tax returns), a clear divide emerged: men advanced, while many women lagged behind.
This video really struck me because it shows how deeply rooted the stereotype is that men are better with finances. It made me reflect on how often women are overlooked or underestimated in this space, even though financial knowledge has nothing to do with gender. What I liked most is how the experiment highlights the importance of confidence and equal opportunities in financial literacy. It’s a reminder for all of us to challenge these biases and encourage financial empowerment for everyone, regardless of gender.
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DeleteI feel financial education in school might decrease the gap between men and women. It won't totally fix the gap but women working on financial things in real life can fix the gap.
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Kirandeep
I feel this article really captures how subtle yet powerful the gender divide can be in everyday life. It made me reflect on how often we overlook these inequalities unless they’re directly pointed out.
ReplyDeleteAfter watching the video, the experience felt thought-provoking. What started as a simple Q&A quickly visualized a gap when the topic shifted to finance. Seeing that physical divide form was a powerful moment. It made me realize how essential financial literacy is for true independence and empowerment for everyone, regardless of gender.
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DeleteI feel that financial literacy is not that unevenly distributed because ,today their are lot of women are being the breadwinners of family mainly in cities,and I can see women will be equal to men in future but in case of villages now it is not..In future women can be on par with men if they get quality education is what I feel
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Umesh Nanuvala
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I personally feel This 4-Minute Paytm’s Ad “The Divide – A Social Experiment”, launched on International Women’s Day, visually reveals a striking gender gap in financial literacy.
Participants—men and women from varied backgrounds—were asked simple questions and told to step forward for “yes” and backward for “no.” Initially, both groups moved in sync. But as questions shifted to money matters (like understanding mutual funds, reading payslips, or filing tax returns), a clear divide emerged: men advanced, while many women lagged behind.
I personally felt it was the exact reflection of the situation between humans. But nowadays i really feel everyone's learning how to manage their expenses and the thing financial literacy is being developed.
ReplyDeleteMy personal experience is, I have lots of sisters around me watching them knowing about all these investments and all stuff about finances.
As shown in video men may be a bit faster or more into these things as they habitatly take the responsibility of finances in the household.
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Venkata Sai kumar
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ReplyDeleteI get to know financial literacy and it's diversity among genders
1.men and woman are common equal most general aspects(learning to read write)
2.when it comes to financial matters women far behind men
They don't follow budget
They don't invest money in mutual funds and sips
Masculine gender doing all of it for feminine gender making them depend on them
I see the gender divide as the gap in opportunities, recognition, and confidence that still exists between men and women. It’s not about ability, but about how society conditions us—men are expected to manage money and lead, while women are often pushed toward caregiving or sidelined in finance and tech.
ReplyDeleteOne of the best portrayals of this I’ve come across is Paytm’s “The Divide”. Watching it, I realized how even educated women struggle with financial literacy, not because they can’t, but because they were never encouraged to. That hit me hard—because it shows how invisible barriers shape lives in ways we don’t notice.
For me, this campaign isn’t just an ad—it’s a mirror. It made me reflect on how real equality can only happen when financial knowledge and confidence are shared equally across genders.
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DeleteSupriyo Senapati
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I associate strongly with this. I've observed the gender gap manifesting not only in offices, but even in everyday discussions about money. What really touched me about the Paytm ad is that it was so simply illustrating the gap—it wasn't about ability, it was about conditioning. I believe that's the most difficult part: to understand that confidence and opportunity are not equally spread even amongst equally capable people. To me, it's a reminder that economic literacy must be taught to everyone, not just men. Real equality can only happen when freedom and knowledge are shared equally.
The video points us towards the gap between the financial literacy between genders , In order to get equality among genders , financial literacy is must.
DeleteA.Snehith
ReplyDelete24075A66lores15
To bring financial inclusitivity In society I personally feel like there are certain Myths that need to be completely shun.There are still misconceptions that women has to do only particular field of work which limits their potency in other fields while they are not less than any one.This misconception has to be shun,Everyone should encourage women and men to get explored to all kinds of works ,Embracing feminine and Masculine energy in both men and women .This brings greater Achievements and Peace in society.
I found the conversation on gender inequality both eye-opening and troubling. The PayTM “The Divide” campaign was a powerful reminder that it is social conditioning, not lack of skill, that influences women’s confidence in matters like finance. I’ve observed it personally—men frequently dominate financial discussions, while many competent women hold back from taking initiative. This isn’t simply an issue of financial knowledge; it highlights deeper assumptions about who should earn, who should take charge, and who should provide support. Reflecting on this has made me reconsider my own responsibility in breaking these patterns. Awareness is the first step, but lasting change requires steady effort in families, schools, and workplace
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ReplyDeleteI feel indeed there is a gender inequality when the financial matter arises and must of the women don't know how to manage the money and what are all the financial terms that may be because of social norms or may be they can't understand them. I believe the financial terms should be known for everyone irrespective of gender but there are few people who don't want to know as there is any another person in the family who knows about them.
ReplyDeleteM Sai Keerthan
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I personally think that the parents of a girl must educate their girl child just same as that of a boy. But currently situation isn't that bad, all the girl children now a days are equally educated as that of a boys.
ReplyDeleteBack in is past women weren't the earners of the family so they didn't have the financial knowledge but now it isn't the case. The women started doing jobs and earning so they have the financial knowledge.
By seeing the video I do not consider it as a major issue as any individual who is interested in managing their finance would seek information and get educated by themselves. And as it is a video majorly produced for an advertisement it cannot be considered as accurate since the main agenda of the video is to promote the video and target the female audience on the day of WOMEN'S DAY!!!!!
ReplyDeleteI feel, the social experiment delivers a powerful message,that the gender divide as gap in opportunities, recognition and confidence that still exists between men and women .
ReplyDeleteI think the digital payments are not just about convenience, but also about equality. When we use platforms like Paytm, money looks the same for everyone, which removes bias and creates dignity in transactions. It’s a reminder that technology can be a great equalizer in society.
According to me, it shows way how the gap in finance is not about talent, but about how women are given equal chances .I feel many women, even when they are capable, are not encouraged to take lead of money matters . It tells us how important it is to give everyone the same confidence and rights when it comes to financial matters especially.At the end equality matters in every domain....
ReplyDeleteA.SAI ASHISH
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By seeing the video I do not consider it as a major issue as any individual who is interested in managing their finance would seek information and get educated by themselves. And as it is a video majorly produced for an advertisement it cannot be considered as accurate since the main agenda of the video is to promote the video and target the female audience on the day of WOMEN'S DAY!!!!!
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Habeeb
I watched the Paytm The Divide ad, it made me think about myself. I’ve also had times where I didn’t bother much about money matters like savings, taxes, or investments and just left it to others. Seeing people in the ad step back made me feel the same hesitation I’ve felt before. It was a simple reminder for me that if I want to be independent, I need to understand and handle my own finances.
ReplyDeleteK.ABHISHEK TEJA
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Personally, I feel that this ad shows how much of the gender divide is created by conditioning but not capability. Many women can handle financial things if powers were given to them. By providing right education to men and women, Women can also take the responsibilities regarding finance
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S. Akshith Kumar
The Divide ad which was produced by Paytm shows how social conditioning, not skill, limits women’s confidence in finance. Men often dominate money talks while women step back. This reflects deeper roles of earning and leading. True change needs awareness and continuous effort at home, school, and work.
ReplyDeleteI recently read this blog about equality in finance education. What l is personally felt is before when women were forced to focus on household related tasks and men were given freedom to get a job and earn a wage people used to believe that men will have that knowledge of handling financial issues.Even now women are being provided with good education still what l feel is the society that
ReplyDeleteStill lives in that feeling of a man can handle the financial issues better showcasing the lack of knowledge provided to women
K.Madhav
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Name:G.Sai Threeshma
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I feel the gender division is unfair because it limits the women in getting jobs and education.I personally feel that men and women should have equal literacy rate in financial investments.So that it supports to reduce the gap between men and women.
Deepak
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I feel financial education should be mandatory for everyone irrespective of gender, I feel that father's teach all about there family finances only to sons but not to daughter, until and unless parents teach about finance to both gender's equally we can't expect financial literacy
So make a difference in society by teaching finance if you can
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ReplyDeleteI think this ad was nice and simple. I think it showed how we and girls are treated differently when it comes to money. What I liked is, it didn’t blame anyone, just made me realize the gap.
I feel is not just an ad, it’s a reminder that if money knowledge itself is not equal, then real equality can’t happen. Everyone should get the same chance to handle money.
Pranava Sri
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I have always felt that there should be a separate class for practical life lessons, scrap moral science, I mean, clearly some people will never learn morals even if you jam it down their throats. That support is required because women have suffered for years, women don't get any share in family property in most cases, and many more.
Kaushik Phaniharam
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I feel the experiment conducted by paytm is a very different approach to describe the diversity among men and women. So I also got to know about the differences.
The main reason for this kind of results is because of the social impact on women and men. The diversity also depends on the interests which men and women are having since their childhood.
This can be removed by parenting... But parenting is one of the cause.. it is the foundation of all these things..
And also schooling should be changed like while teaching them the teachers should teach without any diversity and also mainly womens should try to implement some things...
Tanay
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I found this thought provoking since it is a remainder for the young generation. The ad was very subtle way of conveying the financial disparities between the men and women
Where men take upper hand and control the financial conditions where the whole dynamics of work and rights are being indirectly taken from women .My take on this as is that We must strive to bring the balance in the financial structures we have built by providing equal opportunity I will sincerely appreciate the effort of the ad by Paytm
Through this video I got to know how finance has nothing to do with gender , it made me think about how important it for both men and women to feel confident with money
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DeleteFrom the video done by paytm about gender devide For me there were different learnings from this video
ReplyDeleteLet's take our mothers, sisters, friends ahead by giving them equal opportunities to handle Financial Investments, Current Affairs, Budget, etc. For women who already have the opportunity, take the ownership of equality in every aspect including Financial Investments, Current Affairs, Budget and the financial education is necessary to everyone irrespective of the gender
E.bunny
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I totally related to this post because it reminded me of how much of the gender gap I have seen firsthand and close up around me. I've seen how women, even when they're highly educated, are kept at arm's length away from issues of money in families. Reading through the Paytm ad made me remember that the problem isn't one of ability but one of confidence as a result of social conditioning. I think this campaign succeeds because it doesn't point fingers at anyone—it simply wakes us up. I think that if we start promoting boys and girls on a basis in the financial management, that we can work toward closing the gap.
K.Tejaswi
ReplyDeleteAIML-C (23071A66G0)
According to me, this video powerfully highlights the divide that exists in financial matters which are so essential in daily life. It’s very sad that this kind of inequality still exists and should overcome this to maintain gender equality and remove bias.The emotional responses captured in video truly reflect financial inequality.
I feel like it is very thoughtful
ReplyDeleteEven after getting educated, socially aware there is a difference neglected and created by us which needs to be filled up not to be covered up.
Sindhu
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I think the gender divide is a big issue because it stops both men and women from getting equal chances. I feel it can be solved if we promote equal opportunities and change people’s mindset to treat everyone equally. I think, if the parents start treating equally among their kids and teach them that women are no different from men, then the people get educate and believe that both woman and man are equal socially. I feel teaching children from beginning is the first step in promoting the equal opportunities to both men and women. This teaching can be done by both parents and teachers.
ReplyDeleteI feel this experiment is a real eye-opener. It clearly shows how financial awareness is still unequal, even among educated people. For me, finance is not just about money,It’s about confidence, independence, and equality. True empowerment will only come when everyone is confident in handling their own finances.
ReplyDeleteI agree that there is a gap between men and women, but it's not just about treating them differently. It's more about how society has shaped roles and opportunities for each gender. From childhood, boys are often encouraged to handle money, take risks or aim for leadership, while girls are guided toward family care or safer choices. This creates a lack of confidence and experience for women in certain areas, even when they are just as capable. So, the gender divide is not about ability but about the way opportunities and expectations are unevenly given.
ReplyDeleteI feel the PayTM ad clearly shows how the gender divide is not about ability but about social conditioning. Women often step back in financial matters not because they can’t understand but because they were never encouraged or given the same exposure as men. This makes me realize how unfair it is that society limits women’s confidence in such important areas and it reminds us that true equality means giving both men and women equal trust, opportunities, and space to grow.
ReplyDeleteIn my point of view this ad showed that man and woman are treated differently especially when it comes to financial matter, also the worst part is that it happens unknowingly like the women don't even realise it. That's the thing we need to change and make sure everyone gets equal opportunity to learn
ReplyDeleteI liked this blog. I haven’t really seen this kind of situation myself, but the PayTM ad made the point very clear. It showed how social conditioning makes women step back in money matters. It made me realize how important equal chances and financial awareness are.
ReplyDeleteThis ad hit hard. What struck me most was how naturally the divide unfolded—not because women are less capable, but because society never gave them equal exposure to financial decision-making. I’ve seen this in real life too—smart, educated women hesitating over simple money matters, not due to lack of skill, but lack of practice. Paytm’s approach didn’t blame anyone; it just held up a mirror and asked, ‘Are we okay with this?’ Personally, I’m not. Financial literacy shouldn’t be a privilege tied to gender—it should be a basic life skill for everyone.
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